Behind The Scenes

The Ice Cream Show

For the title sequence of the VICELAND series, The Ice Cream Show, we created a surreal ice cream world of oozing hot fudge, floating sprinkles and clouds of whipped cream in a dreamy pastel palette. To create this mouthwatering wonderland, we shot textural gel-lit close ups of decadent desserts — from ice cream truck treats to foaming root beer floats — and combined them with CG elements. 

Executive Design Director
Matt Schoen

Art Directors:
Gabriel Tick
Annie Rosen

Motion Graphics Designers:
Mieka Jewett
Magnus Atom

Director of Photography:
Alan Del Rio Ortiz